Apr 06, 2026

2013-2014 Course Catalog

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2013-2014 Course Catalog [ARCHIVED CATALOG]

Arts, Entertainment, and Media Management

Programs

Bachelor of Arts

• Arts Management, BA

Master of Arts Management

• Master of Arts Management

Minor

• Management Minor

Courses

28-1101 Career Development

Course provides students with individual help in identifying positions in their field that best suit their skills and potentials. Topics include composing letters, resumes, proposals, and as responses; approaching potential employers; follow-up; and networking.

2 Credits

28-1110 Introduction to Management

In this course students learn the basic management functions of planning, organizing, leading and controlling, as they explore their opportunities as future arts managers and entrepreneurs. Using text, activities, films, cases and projects, students deepen their understanding of the role of the arts manager; practice applying management skills, tools, and techniques; and identify ways to effectively and creatively respond to management problems and challenges.

3 Credits
Requisites COREQUISITES: 52-1151 Writing and Rhetoric I or 52-1111 Writing and Rhetoric I - Enhanced or 52-1121 Writing and Rhetoric I for Non-Native Speakers of English or 52-1152 Writing and Rhetoric II or52-1112 Writing and Rhetoric - Enhanced II or 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1162 Writing and Rhetoric II- Service Learning or 52-1152HN Writing and Rhetoric II: Honors

28-1112 Managerial Economics

This course introduces economic principles including supply and demand, consumer choice, opportunity costs, market system, money, and banking as they apply to the management of arts, entertainment and media. The factors that impact each of these principles are also explored in depth. This is an integrated macro-micro introduction for future managers and entrepreneurs.

3 Credits

28-1113 Information Management

This course provides students with a practical framework for employing essential computer applications in today’s business environment. Students apply advanced functions of database, spreadsheet, word processing and presentation software to business analysis and decision-making processes. The skill set obtained in this course is fundamental to effective managerial operations of a variety of arts, entertainment and media businesses and organizations.

3 Credits
Requisites COREQUISITES: 52-1151 Writing and Rhetoric I or 52-1111 Writing and Rhetoric I - Enhanced or 52-1121 Writing and Rhetoric I for Non-Native Speakers of English or 52-1152 Writing and Rhetoric II or52-1112 Writing and Rhetoric - Enhanced II or 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1162 Writing and Rhetoric II- Service Learning or 52-1152HN Writing and Rhetoric II: Honors

28-1115 Entertainment Marketing

This course teaches students to analyze arts, entertainment, media, and fashion organizations within their environmental context to determine how to position them in the marketplace. Students develop an understanding of the consumer and market, choose proper research techniques to solve problems, determine appropriate promotional techniques to develop relationships with customers, and develop a complete and integrated marketing plan for an organization.

3 Credits
Requisites COREQUISITES: 52-1151 Writing and Rhetoric I or 52-1111 Writing and Rhetoric I - Enhanced or 52-1121 Writing and Rhetoric I for Non-Native Speakers of English or 52-1152 Writing and Rhetoric II or52-1112 Writing and Rhetoric - Enhanced II or 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1162 Writing and Rhetoric II- Service Learning or 52-1152HN Writing and Rhetoric II: Honors

28-1270 Business of Visual Arts

This course investigates a broad range of visual arts institutions, organizations, and businesses, including museums, commercial galleries, non-profit and alternative venues, auction house and art fairs. The course includes site visits and meetings with professionals to provide an inside look at how these arts businesses operate and to expose students to diverse career opportunities in the field of visual arts. This course is an entry point for other visual arts management classes, a requirement for students pursuing a visual arts management concentration, and is also open to non-AEMM majors.

3 Credits

28-1410 Business of Music

Business of Music provides a comprehensive exploration of the multibillion-dollar music industry. Both historical developments and current music business issues are examined. Topics include professional songwriting, copyright, the recording industry, management, touring, publishing, marketing, distribution, the role of technology in the industry and careers in music. This course is an entry point for other music business classes, a requirement for students pursuing a music business management concentration, and is also open to non-AEMM majors.

3 Credits

28-1610 Business of Media

This course surveys the business of traditional media fields including radio, television and film, while also studying emerging digital media industries, including the Web and mobile platforms. This course also examines how changes in technology, consumer behavior, and deregulation are transforming the media industry and the production, distribution, and consumption of content in a digital environment. This course is an entry point for other media management classes, a requirement for students pursuing a media management concentration, and is also open to non-AEMM majors.

3 Credits

28-1635 Business of the Film Industry

This course studies in an informative and entertaining way how the movie business works in today’s ever-changing marketplace, concentrating equally on mainstream Hollywood films as well as smaller independent films made outside the studio system. The two businesses co-exist, compete, and sometimes cross over in their attempts for money, starts, distribution deals, movie screens, and audience approval. Course will examine recent mega-mergers in the media world, the type of movies being released, the factors that constitute whether a film is considered a success or failure, and what it takes to compete as a professional working in the very competitive movie industry. Topics will include past events that have shaped today’s film business climate, the various methods of film financing, the cost of film distribution, the state of independent film, the operation of movie theaters, and the mysteries of Hollywood accounting. Throughout the course, students will get an inside glimpse into the economic, political, and power structures behind the scenes which help determine that movies get made, distributed, and seen by the public.

3 Credits

28-1710 Business of Professional Sports

This course is an introduction to Sports Management principles, the structure of the sports industry and sports organizations, either franchises (ex: Cubs), leagues (ex: NBA), venues (ex: Wrigley Field), equipment (ex: Nike), or events (ex: the Olympics). Course also examines the types of employment training and skills career seekers require. Class will focus on the following topics: sports, culture & society, scope of sports industry; sports consumers; governance; leadership; liability & risk management; role of sports agents; careers in sports management. This course is an entry point for other sports management classes, a requirement for students pursuing a sports management concentration, and is also open to non-AEMM majors.

3 Credits

28-1718 Business of Live and Performing Arts

This course introduces students to management fundamentals of both not-for-profit and for-profit organizations involved in the producing, presenting and promoting of live entertainment and the performing arts. It gives students an overview in conceptualizing, forming, financing, managing and operating such entities, and bringing a live event from idea conception to night-of-show and beyond. These concepts are explored through both theoretical discussions and practical exercises that focus on evaluation of real live events, from concerts to theater productions and other forms of live entertainment. This course is an entry point for other Live and Performing Arts Management classes, a requirement for students pursuing a Live and Performing Arts Management concentration, and is also open to non-AEMM majors.

3 Credits

28-2110 Accounting

This course is a thorough overview of financial accounting topics for arts, entertainment and media organizations, starting with the accounting cycle for a sole proprietorship and ending with the study of corporations. Clear principles and procedures are used to demonstrate the function of the accounting cycle. The Income Statement, Statement of Equity, Balance Sheet, and Statement of Cash Flow are prepared. The class introduces financial topics that will enhance the student’s understanding of financial statements and the use of financing through ratio analysis.

This course is supported by Supplemental Instruction Peer Study Groups. Please check the website at www.colum.edu/si for days and times.

3 Credits
Requirements 24 Enrolled Credit Hour

28-2111 Entertainment Law

This course enables future artists, managers and entrepreneurs to better understand legal issues in business dealings in the arts, media, and entertainment industries, and to recognize where legal problems may arise. This is accomplished through readings and lectures relating to copyright and other intellectual property rights, contracts, licensing agreements, First Amendment issues, agency agreements, and the formation of partnerships and corporations.

3 Credits
Requirements 24 Enrolled Credit Hour

28-2120 Writing for Managers

The course emphasizes the importance of professional written communication for artists, entrepreneurs, and managers in today’s arts, entertainment and media environment. The course focuses on identifying the most appropriate media and format for reaching target audiences and achieving intended communication goals. It also provides students with the essential tools and skills to organize and effectively convey information in a clear and concise manner. This course fulfills Columbia College’s writing intensive requirement (WI).

3 Credits
WI
Requisites PREREQUISITES: 52-1152 Writing and Rhetoric II or 52-1152HN Writing and Rhetoric II: Honors or 52-1162 Writing and Rhetoric II- Service Learning

28-2150 Organizational Behavior

This course examines the relationship between organizational structures and the behavior that results from these structures. Effective management systems and methods will be studied, teaching students how an organization’s environment impacts behavior and vice versa.

3 Credits
Requisites PREREQUISITES: 28-1110 Introduction to Management
Requirements 24 Enrolled Credit Hour

28-2155 Sales and Management

Course provides the arts entrepreneur with an overview of the various sales management functions and provides exposure to many of the problems faced by the modern day sales manager in an artistic arena. It closely examines the special concerns of artists who manage sales professionals whose responsibility it is to begin to develop a sales staff for his or her special needs. Upon completion, students should have a basic knowledge of the sales managerial process, the goal setting, and planning process required. Students learn fundamental sales controls and motivating artistic sales professionals. This will be a fun and interactive class and each individual’s growth in learning the skills to sell and to manage a sales force that promotes an artistic craft or product will determine the final grade.

3 Credits
Requisites PREREQUISITES: 28-1115 Entertainment Marketing

28-2160 Labor Relations for the Arts

Course examines economic, social, political, institutional, and psychological forces affecting development of unions and guilds among artists. Instruction covers employer-union and employer-employee relations, contracts, union mediation and arbitration, and current legal and economic conditions in the labor market.

3 Credits
Requisites COREQUISITES: 28-2111 Entertainment Law

28-2165 Managing Human Resources

Course teaches students to identify principal human resource management functions within an organization. Course utilizes interpersonal communication, role-playing, and hands-on exercises to teach typical human resource management skills applicable to the arts, entertainment, media, and retail fields. Students practice interviewing techniques; creating compensation packages; developing, training, and disciplining employees; and developing performance appraisals.

3 Credits
Requisites PREREQUISITES: 28-1110 Introduction to Management
Requirements 24 Enrolled Credit Hour

28-2188 Internship: Management

1-6 Credits
Repeatable
Requirements 2.80 GPA required

28-2195 Directed Study: AEMM

Course consists of learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. Directed Studies involve close collaboration with a faculty advisor who will assist in the development and design of the project, oversee its progress, evaluate the final results, and submit a grade.

1-6 Credits
Repeatable
Requirements Department Permission

28-2210 Exhibition Management

This course provides students with practical experience in the development of exhibitions. The course covers the process of creating an exhibition including curating, design development, interpretation and programming, project planning and management, budgeting, and marketing. Course activities include hands-on experiences, lectures, research, field trips and meetings with exhibition professionals in museums, galleries, and design firms.

3 Credits

28-2250 Investments

Course teaches students to learn how to diagnose economic conditions to determine investment strategy, analyze financial situations, and apply solutions based on sound financial planning and investment principles.

3 Credits
Requisites COREQUISITES: 28-2110 Accounting

28-2411 Applied Marketing: Music Business

Effective marketing is a necessary component of a successful music product release, service or tour. This course focuses on marketing in the music industry. The use and effectiveness of marketing in radio, print, online and touring will be explored. An inquiry into the changing music industry focuses on the emergence of developing markets and the future of music.

3 Credits
Requisites PREREQUISITES: 28-1410 Business of Music

28-2415 ProTools

This course provides an introduction to the digital production process for music using Avid’s™ industry standard platform, Pro Tools. Topics include the digital audio workspace, Pro Tools software use, time efficiency using the software, industry standard plug-in use, and digital recording session organization. This course helps students communicate with recording personnel, artists, producers, engineers and session musicians.

3 Credits
Requirements 24 Enrolled Credit Hour

28-2425 Managing Music Productions

This course provides a comprehensive overview of managing a recording project from initial planning through completion. The role of the music producer in creating a variety of recorded material for the entertainment and media industries is explored. Administrative, technical and musical aspects of production are emphasized as students complete assignments aimed at developing a sense of skill and technique in producing a variety of musical product formats.

3 Credits
Requisites COREQUISITES: 28-1410 Business of Music
Requirements 24 Enrolled Credit Hour

28-2430 Talent Management

Course examines the crucial role of professional management for all types of artists and entertainers. Instruction focuses on roles of personal manager, booking agent, talent agent, road manager, and company manager. Course explores formation of an agency, development of talent, and special touring considerations.

3 Credits
Requisites PREREQUISITES: 28-1115 Entertainment Marketing
Requirements 24 Enrolled Credit Hour

28-2435 Music Publishing

Students learn principles and procedures involved in music publishing both nationally and internationally. The course examines copyright basics, registration, and publishing income sources. Analysis of publishing deals and their negotiation provides students with a solid foundation in understanding the business of music publishing.

3 Credits
Requirements 24 Enrolled Credit Hour

28-2440 Applied Retail: Record Stores

No description available.

3 Credits

28-2610 Internet Business

This course provides students with a broad overview of the concepts and principles of online business strategies. Topics discussed include Internet business models, revenue models, management of web development, online distribution, e-commerce, search engine optimization, mobile strategy, privacy and security management.

3 Credits
Requirements 24 Enrolled Credit Hour

28-2700 Script Analysis

Script Analysis is a 15-week course designed to:

review the elements of Western drama;
foster among students a deeper understanding of the screenwriting process;
help students appreciate the ways in which a script is reworked and revised in preparation for filming;
assist students in developing critical skills in analyzing stories;
introduce students to the role of various development/production departments (known as Concentrations at Columbia College Chicago), and how each determines the merits of a script and prepares it for filming;
explore the various skills necessary to analyze scripts from the perspective of each of these departments (Concentrations);
provide students with several opportunities to apply those skills most closely aligned with their own filmmaking interests to a script(s) under study.

As a result, students will better be able to understand the different interpretations and demands made on a screenplay as well as the processes required before and during the making of the film based on said screenplay. Students will be able to present their assignments, ideas and analyses in a professional manner.

3 Credits

28-2710 Oral Communication and Public Speaking for Managers

Course helps develop the students’ ability to speak confidently and effectively in a variety of public speaking situations. Students will prepare and present several different types of speeches that arts managers are often required to make. Particular attention is paid to style, persuasion, and credibility in public speaking.

3 Credits
SP
Requisites PREREQUISITES:

52-1151 Writing and Rhetoric I

or 52-1111 Writing and Rhetoric I - Enhanced or 52-1121 Writing and Rhetoric I for Non-Native Speakers of English or 52-1152 Writing and Rhetoric II or 52-1112 Writing and Rhetoric - Enhanced II or 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1162 Writing and Rhetoric II- Service Learning or 52-1152HN Writing and Rhetoric II: Honors
Requirements 24 Enrolled Credit Hour

28-2712 Self Management and Freelancing

This course provides artists of all disciplines with the fundamentals for self-sustaining careers in the arts, entertainment and media. The class equips students with an understanding of the matrix of skills, promotional vehicles, and revenue streams in the arts industries as well as fundamentals of career development and business acumen.

3 Credits
Requirements 24 Enrolled Credit Hour

28-3110 Finance

Finance is the art and science of managing funds. This course provides an understanding of the financial system, basic financial management techniques, and analyses as applied to the arts, entertainment, and media business environment. Concepts studied include cash flow, ratio analyses, time value of money methodology, capital budgeting, and business ethics. The course equips students with essential financial management tools necessary to become effective decision-makers within their organizations.

3 Credits
Requisites PREREQUISITES: 28-2110 Accounting

28-3120 Accounting II: Forecasting

This course covers the fundamentals of accounting as applied to partnerships, corporations, and non-for-profit organizations, utilizing the materials from Accounting I. Managerial decision-making from accounting information is the primary course objective. Emphasis is on the organizational structure, net assets, dividends earnings per share, long-term debt and debt vs. equity financing, cash flows, profitability and liquidity ratios for evaluating organizations.

3 Credits
Requisites PREREQUISITES: 28-2110 Accounting

28-3123 Marketing II: Research and Analysis

This course provides students with an in-depth understanding of marketing research and analysis and its applications in arts, entertainment, and media fields.

3 Credits
Requisites PREREQUISITE: 28-1115 Entertainment Marketing

28-3125 Ethics & Business of Arts

Course examines fundamental ethical consequences of business decisions made in today’s thriving arts organizations. Students study ethical theories debated among the world’s most respected ancient and modern thinkers and apply these theories to problems in business.

3 Credits
Requirements 36 Enrolled Hours

28-3130 Entrepreneurship

This class introduces entrepreneurship as a way of thinking and acting that can serve as a springboard for a self-sustaining, creative career. It provides students with insight into how arts, entertainment, and media professionals turn ideas into a business, and how various elements of an organization fit together to become a viable venture, whether in the profit or non-profit world. Through launching their own microbusinesses, students learn to recognize and evaluate opportunities; problem-solve and manage risks; plan and manage time effectively; leverage resources; craft business models; and develop audiences to support their work.

3 Credits
Requirements 48 Enrolled Credit Hour

28-3135 Strategic Management

This course focuses on the roles of the chief executive, board, and other senior managers in strategic planning, policy-making, and management of an organization. Case studies in both the for-profit and not-for-profit sectors give special attention to real-world situations of small and large businesses in the arts, entertainment, media, and retail management fields.

3 Credits
Requisites COREQUISITES: 28-3110 Finance
Requirements 48 Enrolled Hours

28-3150 Project Management for Arts Managers

Course is intended to familiarize students with fundamentals of project management and their application in the arts. Course will cover a variety of techniques used to manage any type of arts project regardless of scope and industry. An emphasis will be placed on understanding the importance of matching project goals and objectives with the mission of an arts organization or potential funders’ interests.

3 Credits
Requisites PREREQUISITES: 28-1110 Introduction to Management

28-3151J Personal Taxes

Basic course does not attempt to present all the tax codes and regulations. Certain complex subjects are introduced only for students to be aware of them and to seek help or to do additional research. The topics presented in this course should allow students to have enough experience to handle routine tax returns. Students should also gain valuable insights into long-term financial planning and realistic income spending plans.

1 Credits
Requirements 36 Enrolled Hours

28-3152 Negotiation Skills

Course offers the opportunity to learn negotiation techniques, recognize unfair tactics, and bring about mutually beneficial situations. Instruction also touches on body language, personality types, regional and international ethnic differences, and hidden meanings of words.

1 Credits
Requirements 24 Enrolled Credit Hour

28-3160 International Arts Management

This course provides students with an understanding of the increasingly global nature of arts management. Students will study cultural policies, organizational structures, and funding in a range of international arts, entertainment, and media enterprises. This course also prepares students for study abroad opportunities.

3 Credits
GA
Requisites PREREQUISITES: 28-1115 Entertainment Marketing
Requirements 60 Enrolled Hours

28-3179 Special Topics: Hip Hop Beat Making

3 Credits
Repeatable

28-3199 Independent Project: Management

Course involves the student, with the approval of a supervising faculty designing a project to study independently an area that is not at present available in the curriculum. Prior to registration, the student must submit a written proposal for approval to the chair of the department that outlines the project and its anticipated outcomes.

1-6 Credits
Repeatable
Requirements Permission of Coordinatr

28-3310 Grant Proposal Planning and Writing

Course focuses on developing the skills necessary for successful grant applications for not-for-profit organizations. Study of relevant funding sources, awareness of available research materials, ability to construct coherent proposals, and defining fund-raising strategy for an arts organization. Recommended for not-for-profit sector.

3 Credits
WI
Requisites PREREQUISITES:

52-1152 Writing and Rhetoric II

I or 52-1112 Writing and Rhetoric - Enhanced II or 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1162 Writing and Rhetoric II- Service Learning or 52-1152HN Writing and Rhetoric II: Honors

28-3315 Fund Raising

This course is designed for students who are interested in fundraising and expect to have careers with non-profit arts or cultural organizations. Students will study fund raising concepts and methods used to design an annual fund plan campaign and a benefit fund raiser event. As a result of this course students will have developed an annual fund plan for a non-profit organization of their choice.

3 Credits
Requisites PREREQUISITES:

52-1152 Writing and Rhetoric II

28-3316 Major Gifts

3 Credits
Requisites PREREQUISITES: 28-1115 Entertainment Marketing and 52-1152 Writing and Rhetoric II or 28-1115 Entertainment Marketing and 52-1112 Writing and Rhetoric - Enhanced II or 28-1115 Entertainment Marketing and 52-1162 Writing and Rhetoric II- Service Learning or 28-1115 Entertainment Marketing and 52-1152HN Writing and Rhetoric II: Honors

28-3330 Cultural Policy

Course provides an overview of the history, evolution, and challenges of arts and cultural policy with a special focus on North America and Europe. Students will learn how the arts contribute to human and community development and learn how cultural managers can develop partnerships and strategies to work more effectively with policy makers.

3 Credits
Requisites PREREQUISITES:

52-1152 Writing and Rhetoric II

or 52-1112 Writing and Rhetoric - Enhanced II or 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1162 Writing and Rhetoric II- Service Learning or 52-1152HN Writing and Rhetoric II: Honors COREQUISITES: 28-2120 Writing for Managers
Requirements 36 Enrolled Hours

28-3340J Advocacy for Arts Majors: Building Relationships with Elected Officials

Course introduces students to the purpose, principles, and practices of advocacy as part of the democratic process, particularly as it applies to non-profit arts organizations. Instruction reviews the political structures within arts advocates’ work, with an emphasis on Illinois state government. Students are armed with the tools to participate effectively in making the arts a public policy priority and to learn how to use lobbying to defend the interests of non-profit and commercial arts organizations. Students are linked with organizations and individuals engaged in arts advocacy and are provided with an opportunity to lobby at the state government level.

1 Credits
Requirements Senior Status required

28-3345 Working with Non-Profit Boards

1 Credits
Requisites PREREQUISITES:

52-1152 Writing and Rhetoric II

28-3410 The Press, Consumers, and the Entertainment Industry

This course explores the history and managerial implications of arts and entertainment criticism through related reading, writing, and discussion. Students will examine the relationship between the press and the artistic production, marketing, and promotion. Instruction focuses on expression of critical commentary in a succinct style that is accessible to consumers. This course fulfills the Writing Intensive (WI) requirement.

3 Credits
WI
Requisites PREREQUISITES: 52-1122 Writing and Rhetoric II for Non-Native Speakers of English or 52-1162 Writing and Rhetoric II- Service Learning or 52-1152 Writing and Rhetoric II or 52-1112 Writing and Rhetoric - Enhanced II or52-1152HN Writing and Rhetoric II: Honors

28-3415 Music Promotion

This course examines strategies for promoting new releases of music to radio and other media for airplay and exposure. Students learn the tools and skills needed to understand music promotion from the point of view of the major label, the independent label and the unsigned artist. Students gain an understanding of how to use social media and other new media to effectively promote music; how commercial, independent and college radio select new music; as well as techniques used in street and grassroots promotion.

3 Credits
Requisites PREREQUISITES: 28-1410 Business of Music

28-3416 Digital Media Strategies

This class addresses new and emerging business models and strategies in today’s rapidly evolving media industries. Topics include an in depth understanding of social media, online marketing, retail and distribution of digital, audio, and visual content including a la carte download services, subscription, and ad-supported streaming services. Additional topics include e-commerce, web design strategy, mobile retail and promotion, community building, direct to consumer marketing, and a variety of other vital tech-based strategies.

3 Credits
Requirements 24 Enrolled Credit Hour

28-3420 Music Industry Immersion: Music Business Workshop

This course is a unique experiential learning opportunity for students interested in music, music business and audio arts to engage these disciplines in an accelerated, hands-on environment. Students will be coached on the development of their musical, technical and management skills through collaborative projects encompassing song development and arranging, live performance, live sound reinforcement, recording, artist management and music company operations. The course will include students, faculty and facilities from the Departments of Music, Audio Arts and Acoustics (AA&A), and Arts Entertainment and Media Management (AEMM). Students and faculty from Pop Akademie University Baden-Wuerttemberg, Germany will also participate in this collaborative experience.

3 Credits
Requisites 28-1410 Business of Music
Requirements 48 Enrolled Hours

28-3420J Music Industry Immersion: Music Business Workshop

28-3425 Music Editing: Entertainment Industry

Course builds on the skills developed in Introduction to Pro Tools for Managers and Music Supervisor: Entertainment Industry and examines the skills and responsibilities of music editors/managers in the entertainment industry. Specific emphasis is placed on understanding the process and technique necessary to edit appropriate music for film, television, games, and other media. Students will also understand negotiations involving contractual fees; the dynamics of working with composers, music supervisors, and other personnel involved in the editing environment; and the process of making judgments on music choice.

4 Credits
Repeatable
Requisites PREREQUISITES: 28-3426 Music Supervisor: Entertainment Industry

28-3426 Music Supervisor: Entertainment Industry

Course examines the responsibilities of a music supervisor/manager as related to televition, motion pictures, and other media. Specific emphasis is placed on understanding the decisions necessary to: enhance the story with appropriate selections of music and instrumentation, supervise recording sessions, obtain all proper licenses, negotiate usage fees, hire and work with the music composers, and oversee all music related budgets.

4 Credits
Requisites PREREQUISITES: 28-2435 Music Publishing and 28-2422 Introduction to Pro Tools for Producers

28-3427 Concepts of Recorded Music in the Entertainment Industry (LA)

4 Credits
Requirements Permission of Instructor

28-3427L Concepts of Recorded Music in the Entertainment Industry (LA)

4 Credits
Requirements Permission of Instructor

28-3428 Independent Label Management

Course examines the functions and management of an Independent Recording Company in the ever changing and technology driven Music and Entertainment Industries. Topics include: planning and managing operations, budget development, accounting and managerial controls, marketing strategies, advertising, sales and pricing, and new media strategies.

3 Credits
Repeatable
Requisites PREREQUISITES: 28-2411 Applied Marketing: Music Business

28-3430 Music Publishing II: Licensing Strategies

This course teaches students concepts involved in developing contracts and music licensing strategies in the music industry. Specific topics include: negotiations involving various new media contracts from the viewpoint of the attorney, media company, and artist and manager; strategic budgeting and negotiation of the artistic development deals; licensing of completed recorded music; the internet as a tool for repertoire; and the utilization of technology for artist development.

3 Credits
Requisites PREREQUISITES: 28-2435 Music Publishing

28-3472 Decision Making: Music Business Management

This capstone course in Music Business for seniors and selected juniors examines the organization and operation of principle sectors of the music business: the recording business, artist management and International music management. This course encapsulates the student’s academic experience in the Music Business concentration. Students will explore the decision making process as it relates to the environment of the music business, marketing strategies, artist/performer relationships, deal structures and entrepreneurial opportunities. Students will also focus on a self-assessment and career strategy to assimilate into the music industry.

3 Credits
Requisites PREREQUISITES: 28-1410 Business of Music
Requirements 36 Enrolled Hours

28-3510J International Perspectives in Cultural Entrepreneurship

Course is designed to generate understanding and knowledge of how cultural industries function in Asia and South America. The 2010 J-term trip will focus on Panama City, Panama. Students will engage in seminars and workshops presented by cultural entrepreneurs in Panama City in their place of business. Students will be immersed in the local nuances and culture in order to gain perspectives that they can translate into skill sets that they would need to become successful cultural entrepreneurs.

3 Credits
Requirements 2.50 GPA required and 90 Enrolled Hours

28-3511 Leadership

What is leadership and what does it take to be an effective leader in arts, entertainment, and media today This course seeks to answer such questions as students study, analyze, and discuss leadership concepts and practices. Students will also learn how to lead by evaluating the effectiveness of various leadership styles and through the development, application, and assessment of their own leadership capabilities through group and individual assignments and activities.

3 Credits
Requirements 60 Enrolled Hours

28-3514 Critical Analysis of Small Business

Course is limited to junior and senior undergraduates and acts as a companion course to Arts Entrepreneurship I. Course allows students to use various management techniques, skills, and functions. Course provides insight into the inter-relation of those factors and their possible effects of the business by covering many of the problems, situations, and opportunities that face all small business managers and entrepreneurs. Course materials are equally applicable to the arts, retailing, general business, and non-profit organizations. Course uses the case history methodology. All of the cases involve real-life situations in small business management. Each session deals with two case histories and their application to business principles. Class structure includes oral presentations, written assignments, class discussions, team projects, and informal lectures. Graduate students enrolled in this course will be required to engage this course with more rigor and clarity and will perform at the graduate level.

3 Credits
Requirements 24 Enrolled Credit Hour

28-3615 Digital Business Development

Developing an online business entity is essential to supporting creative endeavor. Students will learn the necessary steps to construct an online system that will connect their artistic passions and/or business ideas with a particular market and enable them to grow their audience in a cost effective and viral manner. Topics will include: online market research, website development, website analytics and traffic generation strategy.

3 Credits
Requirements 60 Enrolled Hours

28-3630 Film Marketing

This course provides an in-depth look at how film is marketed by studios, independent distributors, and filmmakers. Shifts in technology like social media and changes in viewer habits are particularly addressed.

3 Credits
Requirements 24 Enrolled Credit Hour

28-3670 Decision Making: Media

Students examine decisions pertaining to the management of media organizations, focusing on the production, marketing, distribution, and operations processes. The course investigates the impact of current issues and practices, such as social media, industry consolidation, and convergence, on media management decisions.

3 Credits
Requirements 48 Enrolled Hours

28-3755 Sports Law

Course is an in-depth presentation of the legal aspects of professional sports for franchises, agents, and media contracts. It analyzes a number of legal issues connected to the organization of sporting events, the participation in sporting events, and the communication of such events to the public. Topics include torts and criminal law in sports, Title IX, antitrust (collusion, single entity, franchise relocation), player contracts, collective bargaining agreements, drug testing, dispute resolution, athlete representation, licensing and sponsorships, broadcast rights, and facilities contracts.

3 Credits
Requisites PREREQUISITES: 28-2111 Entertainment Law

28-3760 Sponsorship

This course provides future managers and artists with an understanding of sponsorship techniques and a hands-on experience. They will understand and utilize various sponsorship techniques and learn how to apply those techniques in the arts, entertainment and media industries.

3 Credits
Requirements 36 Enrolled Hours

28-3810 Facility Management

Course teaches students the operation of venues, surveys a variety of single and multipurpose facilities, and examines managing, financing, and booking policies. Course examines leases and contracts, concerts, family shows, sports franchises, trade shows, conventions and meetings, corporations, and concessions.

3 Credits
Requisites PREREQUISITES: 28-1110 Introduction to Management

28-3815 Box Office Management

Course presents all revenue maximization techniques, including box office management/ticketing, yield management, bartering, licensing, concessions, sponsorship, and media contracts, as well as their applications and their functions in the not-for-profit and profit sectors of the live entertainment industry, including theater, concerts, and sport events. The difficulty in improving productivity for live events (Baumol Law) will force future managers to investigate new and creative ways to maximize box office revenues and to look beyond for new sources of profit.

3 Credits
Requirements 48 Enrolled Hours

28-3830 Presenting & Booking Live Performances

This course focuses on the process of planning live and performing arts programs, series and seasons, selecting facilities, scheduling and budgeting, booking, negotiating contracts, marketing, pro forma settlements and professional ethics. Both profit-making and non-profit performance sectors are covered.

3 Credits
Requirements 24 Enrolled Credit Hour

28-3831 Touring Live Entertainment

Course gives an overview of the structure, professional ethics, artistic integrity, development, financing, and inner workings of touring properties. Emphasis is on profit-making theatrical touring sectors, although not-for-profit touring is discussed. Topics include touring Broadway theatrical productions, concert attractions, and other theatrical ensembles. Students learn administrative and management responsibilities touring demands: booking, logistics, staffing, and decision making.

3 Credits
Requisites PREREQUISITES: 28-1115 Entertainment Marketing
Requirements 60 Enrolled Hours

28-3832 Producing & Touring Live Performances

This course focuses on the process of translating artistic vision into a tangible live production, finding the money to launch it, and putting it on stage and on the road. By examining successful producing and touring organizations, students will deepen their knowledge of organization structure, financing, budgeting, professional ethics, and the tactical responsibilities that producing and touring require. Both profit-making and non-profit performance sectors are covered.

3 Credits
Requirements 24 Enrolled Credit Hour

28-3870 Decision Making: Performing Arts Management

Course offers students an opportunity to study managing commercial and not-for-profit performing arts organizations in the current environment. Course covers how management decisions are made based on best available information and how information is gathered and evaluated. Students establish mentor relationship with a Chicago area performing arts manager and gain practical negotiating experience.

3 Credits
Requisites PREREQUISITES: 28-3830 Presenting & Booking Live Performances
Requirements 60 Enrolled Hours

28-3939 Fashion Journalism

Intermediate course introduces students to the world of fashion journalism. Students learn how to apply their interview and research skills to develop a critical eye for this subject. They are required to sift through the hype and replay the fashion story to readers. This is achieved by developing a strong fashion vocabulary and heightening the level of area expertise.

3 Credits
Requisites PREREQUISITES: 28-1910 Introduction to Fashion Business and 28-1937 Century of Design and 53-1015 Reporting and Writing I and 53-2020 Reporting for Print & Bcast

28-4020 Gallery Management: Practicum

This practicum course provides hands-on gallery management, exhibition, curatorial, and design experience for students of all majors. Known as The Hokin Project, this course presents the work of the Columbia College Chicago community through exhibitions, programs, and events in the Hokin Gallery. Gallery Management Practicum is a student-run collaboration of the Arts, Entertainment & Media Management Department (AEMM) and Student Affairs / Department of Exhibitions and Performance Spaces(DEPS).

3 Credits
Repeatable
Requirements 60 Enrolled Hours

28-4030 Entrepreneurship: Practicum

AEMM’s Entrepreneurship: Practicum provides students with an experiential learning opportunity to start their own business. Students will work in teams to explore, launch and grow a veneture. Areas of interest will include: opportunity recognition; feasibility analysis; financing; marketing; market development; human resource and staffing issues; business growth; and management of entrepreneurial companies. Students will gain experience as they start and manage their own business. This course may be repeated.

3 Credits
Repeatable
Requisites PREREQUISITES: 28-3130 Entrepreneurship
Requirements 60 Enrolled Hours and Permission of Instructor

28-4040 AEMMP Record Label: Practicum

This course provides students with an experiential learning opportunity operating a student-run record label. Students will work collaboratively on the development and management of music projects that include the artist and repertoire (A&R) function (finding potential artists and repertoire), contract negotiation, production, marketing and distribution.

3 Credits
Repeatable
Requisites PREREQUISITES: 28-1410 Business of Music
Requirements 60 Enrolled Hours

28-4060 AEMMP Digital Distribution: Practicum

This class provides students with an experiential learning opportunity and addresses new and emerging technologically based business models and strategies in today’s rapidly evolving music and media industries. Topics include an in depth understanding of the retail and distribution of digital audio and visual content. Additional topics include online promotion strategies, e-commerce, web design strategy, mobile retail and promotion, community building, social network marketing, and direct to consumer marketing.

3 Credits
Repeatable
Requirements 60 Enrolled Hours

28-4065 AEMMP Music Publishing: Practicum

AEMMP Music Publishing: Practicum provides students with an experiential learning opportunity operating a student-run music publishing organization. Students will work with music rights holders and clients in need of music content for various media applications. Areas of focus will include A&R (Artist & Repertoire), publishing administration, licensing strategy and royalty collection. Students will gain publishing management experience as they facilitate licensing opportunities for artists. This course may be repeated.

3 Credits
Repeatable
Requisites PREREQUISITES: 28-2435 Music Publishing
Requirements 60 Enrolled Hours

28-4070 Talent Agency: Practicum

This course provides students with an experiential learning opportunity operating a student-run Talent Agency. Students will work with artists on matters of presentation, marketability, branding, product development, career planning and live performance. Additionally, students will gain management experience as they represent artists, develop promotional materials, create an online presence, plan artist showcases and prepare for product release.

3 Credits
Repeatable
Requisites PREREQUISITES: 28-2430 Talent Management or 32-3889 Recording and Performance Ensemble
Requirements 60 Enrolled Hours

28-4080 Club Management: Practicum

This course provides students with experiential learning opportunities in programming, marketing, and operating a club-style performance space. The course will include classroom activities and hands-on experiences in the process of identifying appropriate programs and artist/attractions for an acoustic space of c. 100 capacity; developing a performance schedule; contracting talent; devising an operational plan and support documents; managing live public concerts; budgeting and marketing.

3 Credits
Repeatable
Requisites PREREQUISITES: 28-3830 Presenting & Booking Live Performances
Requirements 60 Enrolled Hours

28-4090 Events Management: Practicum

This course is designed to provide resources, tools, and training necessary for planning and management of live events. Students are given hands-on orientation of event management processes and the opportunity to participate in managing actual events.

3 Credits
Repeatable
Requirements 60 Enrolled Hours

28-4137 Managers Software Seminar

Course introduces inner workings of Microsoft Office. Coursework emphasizes the use of software for presentation purposes.

1 Credits
Requisites PREREQUISITES: 28-2115 Computer Uses for Managers

28-4154J Customer Relationship

This course is designed to give students a working knowledge and hands-on experience of Tessitura, the leading box office and customer relationship management software for the arts, and the only system integrating ticketing, marketing, fundraising, reporting, and internet sales into a single database. This software has already been adopted by all the major opera, symphony and theatre companies in the United States. For arts organizations, Tessitura brings the promise of more efficiency, and for customers, better service.

1 Credits

28-4178 Special Topics:

This course provides an overview of the history, evolution, and challenges of arts and cultural policy with a special focus on North America and Europe. Students learn how the arts contribute to human and community development and learn how cultural managers can develop partnerships and strategies to work more effectively with policy makers.

3 Credits
Repeatable
Requirements Permission of Coordinatr

28-4178J Exhibition Management: International Perspectives

Students will investigate exhibitions in museums, commercial galleries, and cultural sites in and around Rome. Through first-hand observation, research, and reflection, students will analyze differing approaches to curatorial direction, exhibition design and production, interpretative methodologies, use of technology, and marketing and communication strategies. Particular attention will be paid to developing exhibitions for multinational, multicultural, and multilingual audiences as well as similarities and differences to American exhibition models.Site vists include museums such as the Vatican Museum, Capitoline Museum, Borghese, Gallery Maxxi (designed by Zaha Hadid), the National Museum of Art from the 21st century, Macro: Museum of Contemporary Art; cultural sites including the Roman Forum, Pompeii, churches and historic sites; and leading commercial galleries.

3 Credits

28-4242 Branded Entertainment Practicum

In this cross-disciplinary course, students will gain an invaluable production, branding and social media strategy experience in addition to working on a real client project. They will partner with a local small business owner and develop, produce and launch an online branded entertainment video series. The semester will start with an overview of best practices in branded entertainment in the digital age. Successful projects will be screened and discussed. All students will research local businesses and brainstorm how an online video series could help them find the right audience, energize customers or create a convesation surrounding their product or service. One local business will be selected and the class as a group will partner with the owner in creating a branded entertainment video series. Through a series of brainstorming sesions and pitches students and the business owner will develop a show idea and a social media strategy for its distribution. In the second half of the semester students will work on pre-production, production, post-production and distribution of a 3-part branded online video series.

3 Credits
Requirements 60 Credits Completed

28-4350J European Experiments in Arts Policy and Management

Course combines an intense arts management and cultural policy seminar with a complete cultural immersion. It will provide a unique overview of the history, evolution, and challenges of cultural policy and arts management in the European Union. Course will be held at the International Centre for Culture and Management in Salzburg, Austria.

3 Credits
Repeatable

28-4429 Urban Inspirational Music Production

3 Credits
Repeatable
Requisites PREREQUISITES: 28-1115 Entertainment Marketing and 28-1410 Business of Music

28-4436J MIDEM: Foreign Distribution of Music

Course is designed to explore the global music industry. Students will travel to Cannes, France, to attend MIDEM, the world’s largest international music marketplace. Through the A&R process, students will identify and select artists to represent at the conference. Students will create and implement a strategic plan for the artist that will require in-depth research of international markets, publications, Web sites, and global music industry organizations. At the MIDEM conference, students will seek global distribution, licensing, branding, and live performance partnerships for their artists.

2 Credits

28-4550 Executive Management for Film & Television Practicum

Executive Management for Film and Television gives students the opportunity to develop a financial deal-making strategy for film and television projects. Students will investigate the responsibilities of executives and stakeholders - CFOs, Executive Directors, Executive Producers, Legal Counsel, Financial Advisors, Investors, and Donors - in for-profit and nonprofit companies and learn how they interact in greenlighting a film or TV project. Simulated scenarios in which students assume these executive management roles will allow students to experience what is involved in managing stakeholders, negotiating deals, and structuring the finances for these projects.

3 Credits
Requisites PREREQUISITES: 28-1610 Business of Media or 28-1635 Business of the Film Industry

28-4660 Management Applications of the Web

Course introduces students to the World Wide Web and its uses for managers. Students learn to conduct research on the Web and examine ways in which the Web is currently used by arts, entertainment, and media organizations in fund raising, public relations, promotions, and advocacy efforts. Students will develop a Web site for an arts, entertainment, or media organization in Chicago.

3 Credits
Requisites PREREQUISITES: 28-2115 Computer Uses for Managers